Fedex And Bata | Inspiring Brand Stories Ft. Fred Smith & Tomáš Baťa | What A Brand

Fedex And Bata | Inspiring Brand Stories Ft. Fred Smith & Tomáš Baťa | What A Brand

Fedex Story:

Fedex is the world's first overnight delivery company and it was founded by Fred Smith in the year 1971.

In the first 2 year the company faced several financial difficulties and found itself on the verge of Bankruptcy because of the rising fuel costs.

Fedex had only $,5000 left in the bank account, which was not enough to fuel the planes.

So, Mr. Smith just impulsively hopped on a plane to Vegas on the weekend and played Blackjack with the last of the company's money.

amd guess what? Amazingly, he returned the next wekk with $27,000 in winnings. Which was just enough for the company to stay in operations.

So this is how Fedex was saved from Bankrupcty and Mr. Fred Smith had one hell of a story to tell.

Bata Story:

Bata was established by Tomas, Anna and Antonin Bata - the eighth generation of the Bata family shoemakers - In the rural town of Zlin, Czechoslovakia in the year 1894.

Bata produced stitched, coarse-woolen footwear. Within a year, the business was good ebough to enable the Batas to employ 10 people in their factory, and another 40 who worked out of their homes.

In the year 1895, Antonin was drafted into the military and Anna quit the business to get married, forcing Tomas to take complete control of the venture when he was just 19 years old.

In the year 1897, with the first stream - driven shoemaking machines, Bata initiated a period of rapid modernization that allowed Bata to become one of Europe's first mass producers os shoes.

The company enjoyed producing light linen footwear that appealed to a large part of the population, who could not afford better - made leather shoes.

However, Tomas Bata came close to Bankruptcy on multiple occasions and concluded that in order for his business to survive he needed to find more effecient ways to manufacture and distribute shoes.

In 1904, he and three employees took a trip to the United States to learn firsthand the ways of mass production. On his way back to Zlin, he also took time to visit English and German factories.

Once he returned home, Tomas Bata completely transformed his shoe business by applying the latest production techniques and earned himself the title of 'The Henry Ford of the shoe industry'.

A KARA Studios Production

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