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Peacetime vs Wartime : Business Strategy

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You Can’t Fake Authentic Leadership with Sabrina Horn
Peacetime vs Wartime : Business Strategy

sabrinahorn.com/book/

Find the Audio Book On Amazon’s Audible:
www.amazon.com/Make-Dont-Fake-Authenticity-Business/dp/1523091495

Bastiat Society of San Francisco
SFBastiat.com

American Institute for economic Research
AIER.org


About the Event and Speaker:
The Bastiat Society of San Francisco invites you to join us with Sabrina Horn for a conversation about entrepreneurship, leadership, and making it.
Faking it till you make it doesn’t work—at least, not long enough to build a sustainable business.
Making it is at the heart of what drives every entrepreneur, executive, CEO, and founder. Yet, in the course of running our companies, we sabotage success by faking it. Exaggerating product capabilities, inflating revenues or our resume, omitting critical details or shirking responsibility, we stray from the trail we are blazing. Of all the business and career memes to gain popularity, few have compromised integrity more than “Fake it till you make it.” The problem with faking it is that it’s just not sustainable. After a day, a week or a few years, the truth does come out. Bottom line: faking it has ruined the reputations of countless leaders and destroyed the businesses they’re responsible for.
Sabrina is an Award-winning communications expert, CEO of national public relations firm Horn Group, and author of MAKE IT, DON’T FAKE IT: Leading with Authenticity for Real Business Success. Her firm has advised thousands of executives and their companies—from the hottest startups to the Fortune 500.

Bastiat Society of San Francisco Managing Director:
Leo Bagdasarian

#Peacetime #Wartime #Strategy

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